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In March, IT Consultis embarked on an unprecedented journey with Coty, a global Fortune 500 company renowned for its luxury brands. We conducted a full-day workshop med at empowering top executives to explore the complex digital landscape of China and understand the latest trs in eCommerce strategies and digital transformation.
We led three comprehensive sessions designed to provide insights into navigating China's unique digital environment, understanding its eCommerce dynamics through private vs public traffic domns, and successfully implementing digital transformation efforts for 2023. Here are some of our key takeaways:
China's digital landscape is a bustling ecosystem that boasts over 50 of global retl e-Commerce sping CNNIC, 2022. A mobile-driven economy and advanced digital adoption characterize this thriving market.
In China, social commerce has become the norm with the customer journey unfolding across comprehensive social superapp ecosystems like WeChat. Consumers rely on peer validation and recommations from influencers before making purchases, marking a pivotal shift in shopping behavior.
As for navigating these trs:
Live Commerce: Streamlining direct sales via live streaming platforms.
Short-form Videos: Leveraging content-driven engagement to reach wider audiences.
Social Commerce: Harnessing social media for transactions and building communities.
Metaverse, ARVR, Beyond: Exploring the future of digital experiences.
Furthermore, China's QR code-based economy is unparalleled, with a staggering 90 mobile payments being made via QR codes CNNIC, Q1 2021. This adoption highlights China's rapid progress towards technological innovation and digital prosperity.
China serves as the world's largest e-commerce market offering myriad opportunities for brand expansion. We discussed public traffic platforms like Tmall and JD.com, which are instrumental in driving high volume impressions and sales through campgns and shopping events.
Meanwhile, private traffic focuses on brand-owned channels such as WeChat Mini Programs, enabling 100 ownership over customer interactions and data insights. This contrasts with public traffic platforms where brands have limited control over the data and engagement.
The integration of all three traffic streams – public traffic, private traffic, and offline retl – is crucial for success in this dynamic landscape.
We emphasized strategies such as adopting innovative technologies like WeCom, marketing automation, social CRM, data-driven decision-making, and fostering a culture of agility to drive digital transformation.
The workshop conducted by IT Consultis for Coty was a resounding success. Senior leaders from global departments atted the trning tlored specifically for them. included Coty's CEO Sue Naby, as well as APAC and China GMs.
As we move forward, IT Consultis remns committed to delivering impactful workshops that drive digital transformation in Chinese and Asian markets, ensuring businesses remn competitive amidst a rapidly evolving landscape.
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